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Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller,

By: Keller, Kevin Lane.
Material type: materialTypeLabelBookPublisher: New Delhi : Prentice-Hall. c2003Description: xxvii, 788p. : ill. ; 26 cm.ISBN: 8120323092.Subject(s): Branding (Marketing) | Brand name products -- Management | Product management | Branding (Marketing) -- India | Brand name products -- Management -- India | Product management -- IndiaDDC classification: 658.827
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Item type Current location Call number Copy number Status Date due Barcode
Books Books Seminar Library, Deprment. of Business Administration
General Stacks
658.827 KES (Browse shelf) 1 Available 0051349

Includes index.

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