Welcome to Central Library, SUST

Normal view MARC view ISBD view

Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller,

By: Keller, Kevin Lane.
Material type: materialTypeLabelBookPublisher: New Delhi : Prentice-Hall. c2003Description: xxvii, 788p. : ill. ; 26 cm.ISBN: 8120323092.Subject(s): Branding (Marketing) | Brand name products -- Management | Product management | Branding (Marketing) -- India | Brand name products -- Management -- India | Product management -- IndiaDDC classification: 658.827
Tags from this library: No tags from this library for this title. Add tag(s)
Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Call number Copy number Status Date due Barcode
Books Books Seminar Library, Deprment. of Business Administration
General Stacks
658.827 KES (Browse shelf) 1 Available 0051349

Includes index.

There are no comments for this item.

Log in to your account to post a comment.

Library Hours

  • Open: 8.00 am. to 8.00 pm.
  • Closed: Holiday

Contact to the University Library

  • PABX- 2220 & 2708, 2709, 2710, 2719, 2250
  • E-Mail:library@sust.edu

Contact to the Librarian

About Library

Home | Contact

Update on ©2022
Copyright © 2022 Central Library
Shahjalal University of Science & Technology (SUST), Sylhet.