Strategic brand management : building, measuring and managing brand equity / Kevin Lane Keller,
By: Keller, Kevin Lane
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Material type: 
BookPublisher: New Delhi : Prentice-Hall. c2003Description: xxvii, 788p. : ill. ; 26 cm.ISBN: 8120323092.Subject(s): Branding (Marketing) | Brand name products -- Management | Product management | Branding (Marketing) -- India | Brand name products -- Management -- India | Product management -- IndiaDDC classification: 658.827
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Books
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Seminar Library, Deprment. of Business Administration General Stacks | 658.827 KES (Browse shelf) | 1 | Available | 0051349 |
Includes index.
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